Hirsh ad starts positive, ends slamming Piccola

State Senate candidate Judy Hirsh will begin airing her first TV ad Thursday, a 30-second spot that seeks to tout her credentials as a mother and small business owner while ripping her opponent, state Sen. Jeff Piccola (R-Dauphin County) as a status quo incumbent.

The ad is split into two halves -- the first focuses on Hirsh as a mother and business owner who "knows business as usual won't work anymore." The second half, which features a different narrator, accuses Piccola of increasing his pension while electric utility rates are set to skyrocket. 

Hirsh's campaign manager declined to say how much the ad buy was worth or what stations it will run on. 

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• Hirsh, Piccola tussle over reform, ties to district